Hotel challenge to “Stay the night, steal the art”

Another brilliant hotel marketing idea!  The pitch?  ”Stay the Night, Steal the Art”

The Art Series Hotel Group, which dedicates each of its boutique hotels to a celebrated Australian artist is challenging its guests to steal an authentic Banksy masterpiece.  Tips on the piece’s whereabouts will be leaked using social media and if you successfully steal the piece, you keep the A$15,000 (US$15,100) piece!

Twitter @ArtSeriesHotels
Facebook Art Series Hotels

Posted on December 14, 2011 by Yvette Jong. This entry was posted in Branding, Concepts, Design, Fantastic, Lifestyle, Marketing, Travel and tagged , , . Bookmark the permalink.

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