The good, the bad and the ugly of green certification

Read my blog on the Good, the Bad and the Ugly of Green Certification at www.HOTELSMag.com, 2/10/2012, by Yvette Jong, Craft House LLC

The good, the bad and the ugly of green certification

“Rising interest in environmental responsibility has led to a rising number of green certifications for hotels. The more popular ones include Green Key, Green Leaf, LEED, EarthCheck, local certifications and guidelines like GRI and ISO. But the list goes on, and when there are several certifications trying to measure your level of eco-consciousness you begin to wonder if, why and how one might be better than the other. In fact, you begin to wonder what the benefits of certification are at all.

  • Who are green certifications for?
  • What are green certifications good for?
  • So what are the challenges of green certifications?  These are my thoughts…” (read more)

 

Posted on February 10, 2012 by Yvette Jong. This entry was posted in Lifestyle, Marketing, Operations, Sustainability, Travel and tagged , , , , , , , , , , , . Bookmark the permalink.

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Craft House LLC combines and focuses the global expertise and insights of consultants from all parts of the hospitality industry with deep experience in the creation of exclusive hotels, restaurants and destinations. This unique collaboration of category talent allows us to partner with our clients to build successful hospitality businesses in one holistic process by streamlining and integrating creative, development and operating strategic thinking and execution. Contact us for information.

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