Read my blog on the investment of brand and marketing strategies at www.HOTELSMag.com, 9/13/12, by Yvette Jong, Craft House LLC
“My recent post on the emotions I had watching Peninsula’s recent short film raised a lot of questions. Was it worth the investment? Was it a lost opportunity? And what was the ROI?
Read my blog on the movement of hotel branding at www.HOTELSMag.com, 9/17/12, by Yvette Jong, Craft House LLC
“I was at lunch the other day with the PR director of a hotel management company and a representative from their PR agency. Mid-lunch, they turned to me and asked what my favorite hotel brand is. It wasn’t a loaded question, but I’d be lying if I didn’t say I stalled. I hesitated, didn’t know how to answer and probably looked like I was dumbstruck for a split second or two. And it wasn’t because it was my first time meeting them or because I didn’t want to offend anyone, but because I was genuinely confused by the question.
After a blog about the common mistakes made by aspiring hotel owners on HOTELSmag.com (click here), I decided to collate some of the recommendations made by international hoteliers and professionals alike:
When asked what they would recommend to novice hotel developers, the following responses were given:
Does this say luxury to you?
Just had a conversation with a friend about putting a luxury hotel brand name on locally bottled water (you know, to be ecofriendly and reduce food miles associated with bottled imports). But he has a point – if you put your name on a cheap bottle of water, doesn’t it diminish the value of your luxury brand?
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info@crafthousellc.com
Tel: +852 8170 3123
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