Read my blog and join the conversation: www.HOTELSMag.com, 4/23/13, by Yvette Jong, Craft House LLC
“I was speaking to a conference sponsor recently, and he was stating his concern over lack of attendee interest. After asking him what the problem was, he stated that even though he had paid for sponsorship, few people were coming to his booth. I could understand his concern, but pointed out that logo placement on a banner and a simple booth with brochures just wouldn’t be enough to engage the audience. The problem is, as I discovered, many companies are bound to brand guidelines dictating exactly how a trade show booth should look, what it should say, how you should dress, what you should distribute, etc. And as a result, all booths look virtually identical. If you want to stand out as a brand, doesn’t your booth have to stand out too? Read more...
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Boo hoo boring booth
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February 18, 2013 – 2:00 pm
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January 16, 2013 – 10:00 am
Read my blog and join the conversation at www.HOTELSMag.com, 1/15/13, by Yvette Jong, Craft House LLC
“We’re bringing Eric Ricaurte to Hong Kong at the end of the month to lead interactive seminars on hotel sustainability, CSR and green meetings. Here’s a conversation I had with Eric as we gear up for our seminars, which discusses the shift from buzzword to industry practice, and “caring to coping.”
Yvette Jong: Is it true that corporate social responsibility and sustainability are among the few departments that actually grew during the recession? Read more...
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A shift from ‘caring to coping’ in Asia
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January 14, 2013 – 7:02 am
Seminars supported by:
As the topic of sustainability becomes more commonplace in all facets of business and society, the ability to act and operate sustainably is evolving from buzz, and proving to be a given requirement for professionals in the hospitality industry.
To raise awareness and help industry colleagues move toward methodical and credible responsible business practices, Eric Ricaurte, Founder of Greenview and visiting scholar at the Cornell University Center for Hospitality Research, will conduct a series of comprehensive seminars to introduce best practices of organizing, conducting and communicating sustainability and social responsibility in hospitality. Read more...
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CSR Training & Seminars in Hong Kong
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