Tag Archives: Australia

Viral marketing campaigns and fake art!

Art Series Hotels in Australia is at it again.  Last year they had a campaign challenging people to “Stay a Night, Steal the Art.”  If you located the hidden Banksy piece, it was yours.  Simple.

Their newest campaign engages one of the world’s best living art forgers, Tony Tetro.  Which Warhol’s Warhol’s runs until August 3 and asks guests to select the real Warhol from a line up of ten to go into the chance to win.  Very clever!

Twitter @ArtSeriesHotels
Facebook Art Series Hotels

From Art Series Hotels:

What’s your motivation? I traveled to ____ to ____.

In a quest to better understand what motivates travelers, I thought I’d share some personal motivations.

I traveled to ____________ to _____________.

SRI LANKA to see it before it became overdeveloped after the war ended.

UZBEKISTAN to see the madressas, eat shashlik, and be a tourist in a place with no tourists.

TAJIKISTAN to camp out in the remote mountains and lakes.

ISRAEL to be taken back through history in Jerusalem, float in the Dead Sea (and eat loads of hummus).

INDIA to eat loads of yummy vegetarian food and psych myself into thinking I was being healthy.

Brilliant use of social media by independent hotels

The use of social media by hotels is becoming commonplace, but while large hotel chains take their time thinking about strategies and best practices, independent hotel operators are taking great strides to creatively and effectively communicate with their guests.  In 2011, I’ve seen some brilliant marketing schemes using social media and would love to know if you’ve come across any others.

“Make all your Facebook friends jealous”

Craft House LLC combines and focuses the global expertise and insights of consultants from all parts of the hospitality industry with deep experience in the creation of exclusive hotels, restaurants and destinations. This unique collaboration of category talent allows us to partner with our clients to build successful hospitality businesses in one holistic process by streamlining and integrating creative, development and operating strategic thinking and execution. Contact us for information.

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info@crafthousellc.com
Tel: +852 8170 3123

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