I often tell clients the risk of labeling yourself as “green” or “sustainable” is that you become a target for criticism.  While your intentions may be good, the broad use of such phrases without full transparency raises issues of trust and motivation.  How sustainable are you? How can you say you’re green if you have your lights on? Can tourism be sustainable? Is it ethical to pay to pollute? Does removing beef from the menu save far more water than installing low flow shower heads? While the list of potential criticisms goes on, we agree that while no hotel or hotel group can do everything, they can certainly try their best and share their efforts with key stakeholders. During a recent workshop on CSR reporting with Energy Resources Management and GreenView, we left with some key takeaways.  Read more...