The good, the bad and the ugly of green certification
“Rising interest in environmental responsibility has led to a rising number of green certifications for hotels. The more popular ones include Green Key, Green Leaf, LEED, EarthCheck, local certifications and guidelines like GRI and ISO. But the list goes on, and when there are several certifications trying to measure your level of eco-consciousness you begin to wonder if, why and how one might be better than the other. In fact, you begin to wonder what the benefits of certification are at all.