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Craft House LLC


Craft House combines the global expertise and insights of consultants from the hospitality industry with deep experience in the creation of exclusive hotels, private member’s clubs, restaurants and destinations. This unique collaboration of category talent allows us to partner with clients to co-create successful businesses in one holistic process that streamlines and integrates creative, development and operating strategies and execution.


Brand Strategies

We strongly believe a hotel or destination’s brand is as important as its personnel or infrastructure. We help clients define brand values and brand architecture using an alignment process as the foundation for companies as they evolve.

Concept Development

No two projects share the same location, competition, opportunities or challenges. We help refine concept and positioning strategies that are relevant, operationally viable and financially feasible.

Financial Strategies

Nothing is more important than the long term viability of a project. For new projects we assess financial feasibility, while for existing projects we seek to understand and implement the revenue generating and cost saving opportunities that exist. 

Creative Services

Our creative consultants develop the image of hospitality ventures to create a unique look and feel in brand identity and collateral. We also work with architects and designers to ensure projects don’t just look great, but work well operationally.

Operating Strategies

Service standards are becoming more prevalent to today’s discerning guests. We customize operating strategies that include everything from customer journey refinement and operating procedures to internal service audits.

Training & Recruitment

Investing in HR is as important as investing in design or technology. We develop strategies that yield better customer satisfaction, employee satisfaction, revenue potential and more. For select projects we assist with executive search.

Asset Management

Opportunities are always available to help existing properties operate more efficiently and, often times, perform more profitably. We combine various strategies unique to each client’s business needs to achieve these goals.


Executive and team coaching helps clients maximize capabilities of high-potential performers. Through coaching, team members experience stronger collaboration and aligned goals leading to greater corporate and financial success.

CSR Strategies

Sustainability is an essential part of today’s business practices. Our understanding of social responsibility and environmental stewardship allow us to develop strategies with positive impacts to the environment, communities and business needs.


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News & Opinions

Even the thrifty like to have fun – NYT

Craft House clients, Generator Hostels, make their debut in the US with a Miami outpost. Check out the New York Times article featuring the new wave of designer hostels in the US: Hostels and Shared Hotel Rooms Take Root in...

Äss Bar: Where buying day old bread is civilized

Äss Bar: Where buying day old bread is civilized

Read our blog and join the conversation: www.HOTELSMag.com, 5/25/16, by Yvette Jong, Craft House LLC “When was the last time you bought a loaf of bread and ate the entire thing the day it was baked? Photos from Äss Bar We were...

Old school luxury for new school kids

Read our blog and join the conversation: www.HOTELSMag.com, 6/22/16, by Yvette Jong, Craft House LLC “While the definition of “luxury” can be redefined again and again – we’ve said it’s everything from silence and flexibility to genuine cultural exchanges, we now feel...

Death of farm to table (the term, not the concept)

Read our blog and join the conversation: www.HOTELSMag.com, 5/25/16, by Yvette Jong, Craft House LLC ““Greenwashing” continues, and the latest culprit is the unverifiable and overuse of “farm to table” concepts. That’s right – wooden counter tops, rustic furniture, baskets of irregular...

When rain turns me on: traveling in the low season

Read our blog and join the conversation: www.HOTELSMag.com, 5/16/16, by Yvette Jong, Craft House LLC “Traveling to top destinations in the low season isn’t so much a choice as much as it is a necessity given my work schedule. But the more...

Vacation rentals: If you can’t beat them, join them

Read our blog and join the conversation: www.HOTELSMag.com, 5/11/16, by Yvette Jong, Craft House LLC “With the growth of private home rental segment there has been the growth of third party support services like housekeepers who clean up after your guests or...