Logo White Center Transparent Tagline Advising hospitality clients worldwide

Craft House LLC


Craft House combines the global expertise and insights of consultants from the hospitality industry with deep experience in the creation of exclusive hotels, private member’s clubs, restaurants and destinations. This unique collaboration of category talent allows us to partner with clients to co-create successful businesses in one holistic process that streamlines and integrates creative, development and operating strategies and execution.


Brand Strategies

We strongly believe a hotel or destination’s brand is as important as its personnel or infrastructure. We help clients define brand values and brand architecture using an alignment process as the foundation for companies as they evolve.

Concept Development

No two projects share the same location, competition, opportunities or challenges. We help refine concept and positioning strategies that are relevant, operationally viable and financially feasible.

Financial Strategies

Nothing is more important than the long term viability of a project. For new projects we assess financial feasibility, while for existing projects we seek to understand and implement the revenue generating and cost saving opportunities that exist. 

Creative Services

Our creative consultants develop the image of hospitality ventures to create a unique look and feel in brand identity and collateral. We also work with architects and designers to ensure projects don’t just look great, but work well operationally.

Operating Strategies

Service standards are becoming more prevalent to today’s discerning guests. We customize operating strategies that include everything from customer journey refinement and operating procedures to internal service audits.

Training & Recruitment

Investing in HR is as important as investing in design or technology. We develop strategies that yield better customer satisfaction, employee satisfaction, revenue potential and more. For select projects we assist with executive search.

Asset Management

Opportunities are always available to help existing properties operate more efficiently and, often times, perform more profitably. We combine various strategies unique to each client’s business needs to achieve these goals.


Executive and team coaching helps clients maximize capabilities of high-potential performers. Through coaching, team members experience stronger collaboration and aligned goals leading to greater corporate and financial success.

CSR Strategies

Sustainability is an essential part of today’s business practices. Our understanding of social responsibility and environmental stewardship allow us to develop strategies with positive impacts to the environment, communities and business needs.


Logo_EauPalmBeach    Logo_BambuIndah    Logo_GeneratorHostels    Logo_The_Wing    The Battery    Shinta Mani Logo    Classic_Car_Club    Rope_Swing_Group  Logo_TheShift   Logo_TheSchoolhouse    Logo_Brickyard     Logo_TimeOut   Logo_Second_House  Logo_Gansevoort   Logo_WeWork    Logo Sydell Group      Logo_Burger&Lobster    Logo_PeninsulaHotels   Logo_ThorEquities     Logo_Nike   Logo_Lyden    Logo_PatronCapital   Logo_OakleyCapital   Convene   Logo_HangingGardensUbud    Quogue Club at Hallock House     Buzz Concepts   Logo_BellWorks   Logo_HSH_stacked   Logo_Sheraton   
organizers of:  Logo DOGsNight    Logo TEDxVictoriaHarbour

News & Opinions

Craft House client, Convene, raises $68 million in a Series C round

Founded in 2009, Convene hopes to become to office space what hotel flags are to hospitality. “We are helping landlords run an office building like a full-service lifestyle hotel,” co-founder Ryan Simonetti told Fortune. “It’s the Starwood-ification of real est...

Craft House client, Manila House, makes its debut in the Philippines!

Philippine Tatler writes about our client’s project. Manila House opened in 2017! By PhilippineTatler.com on Mar 10, 2016 Taking inspiration from some of the most interesting private membership clubs in the world, such as the ultra-tony 5 Hertford Street in London and...

Craft House director, Megan Gray, is president of Les Dames d’Escoffier Colorado

We are proud to announce that one of our Craft House Directors, Megan Gray Stromberg was elected President of The Les Dames d’Escoffier, Colorado Chapter. Les Dames d’Escoffier is a philanthropic organization of women leaders in the fields of food,...

Craft House client, Generator, sells for record hostel deal price

Craft House client, Generator, sells for record hostel deal price

From HotelsMag.com By Jeff Weinstein on 3/13/2017 Patron Capital and Invesco Real Estate are selling Generator Hostels to private equity firm Queensgate Investments for €450 million (US$480 million), several media outlets are reporting. The deal is believed to be the...

2017 January Megan Gray Stromberg, Director, Colorado Craft House is happy to announce the addition of Megan Gray Stromberg as Director for Craft House based in Colorado. Megan is a Colorado native with a degree from the Cornell University School of Hotel Administration...

Even the thrifty like to have fun – NYT

Craft House clients, Generator Hostels, make their debut in the US with a Miami outpost. Check out the New York Times article featuring the new wave of designer hostels in the US: Hostels and Shared Hotel Rooms Take Root in...